With its rambunctious parties, New Year’s resolutions, and hope for a fresh start, it’s no wonder that January newsletter ideas 2023 is an ideal time to send your newsletter. But what’s even better is that this month contains several different awareness causes and observance days, all of which can be the perfect opportunity to keep your subscribers engaged and connected.
What should be included in a January newsletter?
For example, since the 24th of January is National Compliment Day, you can send a simple but thoughtful compliment to your customers, letting them know that they are appreciated and recognized by your brand. Or, in the spirit of losing weight and getting fit, you can encourage your subscribers to take on a challenge such as Dry January or National Take the Stairs Day.
Moreover, it’s also International Creativity Month, which is the perfect occasion to ask your audience to submit artwork, poetry, or other creative projects to your company and feature them in your newsletter. It’s also Thyroid Awareness Month, which is a perfect opportunity to educate your readers about the symptoms and warning signs of thyroid disorders.
And, if your company specializes in crafting or DIY activities, you can celebrate National Hobby Month by highlighting your customers’ favorite hobbies such as knitting, making paper flowers, or building model trains. You can also use this occasion to promote your products or services and drive sales.